Sunday, November 21, 2010

Belief Perseverance

Concept/Term:

Belief perseverance is the tendency or unwillingness to admit that their foundational premises are incorrect even when shown convincing evidence to the contrary. Belief Perseverance is this tendency to reject convincing proof and become even more tenaciously held when the belief has been publicly announced to others.

Example:

You continue smoking even though research shows it is definitely connected to lung cancer and other harmful health problems.

No comments:

Post a Comment