The framing effect is classified under cognitive biases. Framing describes that presenting the same option in different formats can alter people’s decisions. Specifically, individuals have a tendency to select inconsistent choices, depending on whether the question is framed to concentrate on losses or gains. A negative of framing effects is that people are often only provided options within the context of one of the two frames.
Example:
Alcohol companies spend millions of dollars framing advertisements, making children and adults see only positive gains of alcohol. The factual concern is that alcohol promotion through media attracts underage drinkers and threatens the safety of children.
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